“The heart of every community is a special place where you can have spontaneous connections with friends, sharing special experiences and small, comfortable moments that enhance living.”
Location
dimensions of differentiation
More and more, as society adapts to the influence of the digital world, the need for public spaces where people can feel comfortable, meet with friends, and enjoy the hustle and bustle of daily life has never been more critically felt. People instinctively know the places and spaces where some of the most interesting interactions happen, and that translates into a primal desire to just hang out, and sometimes, to even just get away from it all and waste time on ourselves. At the end of the day (literally and metaphorically) the urge to socialize is strong, and a wander down to the town square to see friends, maintain special relationships, and celebrate life is something we all want to have at the heart of our community.
PARTICIPANTS
analysis and insights
Crucial to affecting any successful transformative change is the requirement of truly understanding everything, and everyone, that will be effected. This certainly doesn’t mean we have to throw the past away and start again from scratch - in fact, when so much around us is in flux, we need to better understand and preserve the foundational elements that make up who we are and reinterpret them for today’s cultural landscape.
HISTORICAL MODELS
The function of the town centre hasn’t changed throughout history – Italian piazza or French place, urban high street or waterfront promenade – all of these urban spaces act as a pressure valve for releasing the stresses of living a life at a fast pace. Everyone needs places to escape to, but not necessarily with the intent of being alone.
SOCIODEMOGRAPHICS
An emerging social science of psychographic segmentation resulting in the classification of households into unique segment types and overarching groups, correlated with census data. This provides the most accurate and comprehensive view of consumer lifestyles, behaviors, and culture with the ideal balance of breadth and granularity.
CULTURAL DIFFERENTIATION
Analysis of community cultural characteristics provide opportunities to set projects apart from the competition. These insights provide context for transforming the retail landscape – helping to balance digital engagement, quality and craftsmanship in our F&B segment.
ShARED PERSPECTIVES
Creating a compelling reason to visit a retail project requires more than just a commitment to big principles; it also requires a lot of thought and dedicated follow through on how to deliver an experience that builds connection between the members of our community through easily shared experiences.
BACKGROUND AND EXPERIENCE
Francesco Cordua
Francesco has held several global roles for some of the world’s most recognized brands, applying his particular abilities across very different retail categories. He was the first ever Global Director of Retail for McDonald’s, before taking on the turnaround of the US market with a $5 billion, multiyear revitalization plan that boosted sales by between 12% and 30% while shaving $250 million in cost annually. Earlier in his career, he was the Creative Director for Retailer Outreach / Consumer Insights for Westfield USA, one of the first fully branded global property developers in the shopping centre category - his first responsibilities included the initial assessment of the investment in the World Trade Center.
In the retail space, Francesco has held consumer experience design positions for leading companies from mainstream fashion to luxury jewelry. He was Design Manager for Flagships and New Concepts for Tiffany & Company, with his responsibilities including the redesign and expansion of the iconic Fifth Avenue and Old Bond Street flagship stores; before that, he was part of the foundational team that created the Old Navy brand for Gap, Inc.
TIFFANY FLAGSHIP STORE ON FIFTH AVENUE, New york
OLD NAVY FLAGSHIP STORE, SAN FRANCISCO
MCDONALD’S RETAIL, MUITI-YEAR REVITALIZATION
WESTFIELD USA, ANALYSIS and consulting
SKINS BRAND CONCEPT STORE
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